A non-profit organisation were facing numerous issues when managing sporting events for their members.

Ran their member database entirely out of Excel across multiple spreadsheets leading to:

  • Compartmentalised information
  • Poor data compliance
  • Increased risk of human errors
  • Wasted time by manually creating reports, then duplicating the manual entry in multiple locations to share across teams
  • Loss of data through users overwriting member data

Dirty data and poor data integrity:

  • Limited the ability to understand their members and their goals
  • Caused by lack of constraints around collection of data
  • No naming conventions
  • Inconsistent formatting

Low return on marketing efforts:

  • Wasted marketing expenditure caused by archaic “spray and prey” methods
  • No reporting or data insights available on what is very valuable data
  • No visibility on member trends 


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